Privacy Policy

Last updated: [Month Day, Year]

Trade Deck runs this store and website, including the data, content, features, tools, products, and services made available to you (the "Services"). Trade Deck runs on Shopify's technology, which allows us to offer you the Services.

The person responsible for the Services is [Your full legal name], operating under the trade name "Trade Deck."

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services, or otherwise communicate with us. If there is a conflict between our Terms of Use and this Privacy Policy, this Privacy Policy will control on matters of collecting, processing, and disclosing your personal information.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how your personal information is collected, used, and disclosed.

Personal information we collect

When we use the term "personal information," we mean any information that identifies, or could reasonably be linked to, you. Depending on how you interact with the Services, where you live, and what is permitted or required by applicable law, we may collect or process the following categories of personal information (including inferences drawn from it):

Contact details, including your name, address, billing address, shipping address, phone number, and email address.
Financial information, including credit card, debit card, and other payment card information, transaction details, and payment confirmation.
Account information, including your username, password, security questions, preferences, and settings.
Transaction information, including the items you view, add to your cart, save to a wishlist, purchase, return, exchange, or cancel, and your prior transactions.
Communications with us, including information you provide when contacting customer support.
Device information, including information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information, including how and when you use or browse the Services.

Sources of personal information

Directly from you, including when you create an account, visit or use the Services, or communicate with us.
Automatically through the Services, including through cookies and similar technologies.
From our service providers, including when they collect or process your personal information on our behalf.
From our partners or other third parties.

How we use your personal information

Providing, personalizing, and improving the Services — fulfilling your orders, processing payments, managing your account, arranging shipping, facilitating returns and exchanges, and personalizing your shopping experience.
Marketing and advertising — sending marketing communications by email, text, or post, and showing you relevant advertising, including based on items you've previously viewed or purchased.
Security and fraud prevention — authenticating your account, providing a secure checkout experience, and detecting or preventing fraudulent or malicious activity.
Communicating with you — providing customer support and responding to your requests.
Legal reasons — complying with applicable law, responding to valid legal process, and enforcing our terms and policies.

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, including:

With Shopify, vendors, and other third parties who perform services on our behalf (for example, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping).
With marketing and advertising partners to provide advertising services, based on your online activity across different merchants and websites. Depending on where you live, you may have the right to direct us not to share your information for personalized advertising — contact us using the details below to exercise this right.
When you direct, request, or otherwise consent to our disclosing information to third parties.
With our affiliates or within our corporate group.
In connection with a business transaction, to comply with legal obligations, to enforce our Terms of Use, and to protect the Services, our rights, or the rights of our users.

Relationship with Shopify

The Services are hosted on Shopify, which collects and processes personal information about your access to and use of the Services to provide and improve them on our behalf. Information you submit will be transmitted to and shared with Shopify and with third parties who may be located in countries other than your own. For more information about how Shopify uses your personal information, see Shopify's Consumer Privacy Policy at shopify.com/legal/privacy/app-users. Depending on where you live, you may be able to exercise certain rights through Shopify's privacy portal at privacy.shopify.com.

Third-party websites and links

The Services may include links to websites or platforms operated by third parties. We do not guarantee and are not responsible for the privacy or security of such sites. Information you provide in public or semi-public spaces — including on third-party social media platforms — may also be visible to other users of those platforms.

Children's data

The Services are not intended for use by children, and we do not knowingly collect personal information about children. If you are a parent or guardian of a child who has provided us with their personal information, contact us using the details below to request its deletion. We do not have actual knowledge that we "share" or "sell" the personal information of individuals under 16 years of age.

Security and retention of your information

No security measures are perfect or impenetrable, and we cannot guarantee "perfect security." We recommend that you do not use insecure channels to send us sensitive or confidential information. How long we retain your personal information depends on factors such as the need to maintain your account, provide the Services, comply with legal obligations, and resolve disputes.

Your rights and choices

Depending on where you live, you may have some or all of the following rights in relation to your personal information, subject to certain exceptions:

Right to access the personal information we hold about you.
Right to delete the personal information we hold about you.
Right to correct inaccurate personal information we hold about you.
Right to data portability, in certain circumstances.
Right to opt out of the "sale" or "sharing" of your personal information, or of processing considered "targeted advertising," as defined under applicable law. You can exercise this right by contacting us below. If you visit our site with the Global Privacy Control signal enabled, we will treat that as an opt-out request for that browser and device, depending on your location.
Managing communication preferences — you can unsubscribe from promotional emails at any time using the link in our emails. You may still receive non-promotional emails, such as order updates.

If you are located in the United Kingdom or the European Economic Area, you may also have the right to object to or restrict our processing of your personal information, and the right to withdraw consent at any time where processing is based on consent (this will not affect the lawfulness of processing carried out before the withdrawal).

You can exercise any of these rights by contacting us using the details below. We will not discriminate against you for exercising these rights, though we may need to verify your identity first, as permitted or required by applicable law.

Complaints

If you have a complaint about how we handle your personal information, please contact us using the details below. Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority.

International transfers

We may transfer, store, and process your personal information outside the country in which you reside. If we transfer your personal information out of the European Economic Area or the United Kingdom, we rely on legally recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses, unless the transfer is to a country recognized as providing an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date.

Contact

If you have any questions about this Privacy Policy, or would like to exercise any of the rights available to you, email us at [support email] or write to us at [your registered/contact address]. For purposes of applicable data protection law, we are the data controller of your personal information.

[Your full legal name] · [your registered/contact address]